LEGO Brand House icon | Bjarke Ingels Group

LEGO Brand House

Billund, Denmark

Client

Kirkbi A/S | LEGO Foundation | LEGO Group

Typology

Culture

Size m2/ft2

11,960 / 128,737

Status

Completed

LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group

CHILDREN'S CAPITAL — Since LEGO House is at the center of the capital of children, we thought why not design it like a city center - or rather, a town square?

LEGO Brand House gallery image | Bjarke Ingels Group

ENERGIZING THE GROUND LEVEL — Elements that have a public everyday-like urban character are consolidated around a central space: café, forum, store, ticketing, wardrobe, restrooms etc.

LEGO Brand House gallery image | Bjarke Ingels Group

CHILDREN'S SQUARE — Individual building blocks frame a square, allowing for daylight and views between them while letting people enter from multiple directions and creating shortcuts through the building.

LEGO Brand House gallery image | Bjarke Ingels Group

GALLERIES — Above the square, a cluster of galleries overlap to create a continuous sequence of exhibitions.

LEGO Brand House gallery image | Bjarke Ingels Group

MASTERPIECE GALLERY — At the top of the pile of bricks the Masterpiece Gallery forms a bridge between all the corners of the exhibition, and serves as a sky-lit gallery for LEGO as an art form.

LEGO Brand House gallery image | Bjarke Ingels Group

MELT — Two of the volumes appear like melted pixels, forming casual outdoor seating for people watching or public performances.

01/06
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
"LEGO house is a literal manifestation of the infinite possibilities of the LEGO brick. Through systematic creativity, children of all ages are empowered with the tools to create their own worlds and to inhabit them through play. At its finest, that is what architecture - and LEGO play - is all about: enabling people to imagine new worlds that are more exciting and expressive than the status quo, and to provide them with the skills to make them reality. This is what children do every day with LEGO bricks - and this is what we have done at LEGO House with actual bricks, taking Billund a step closer towards becoming the Capital for Children."
Bjarke Ingels - Founder & Creative Director, BIG
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
"All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity. Play runs through the LEGO Group’s DNA, and it is really brought to life in LEGO House. Everything from experience zones and outdoor areas to our restaurant concepts is based on play and creativity, so no matter what you do in LEGO House, it will have something to do with playing."
Jesper Vilstrup - CEO, Lego
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House gallery image | Bjarke Ingels Group
LEGO Brand House image | Bjarke Ingels Group

Partner in Charge

Bjarke Ingels

Brian Yang

Finn Nørkjær

Project Architect

Ryohei Koike

Snorre Nash

Project Team

Agne Tamasauskaite

Andreas Klok Pedersen

Annette Jensen

Ariel Joy Norback Wallner

Ask Hvas

Birgitte Villadsen

Chris Falla

Christoffer Gotfredsen

Daruisz Duong Vu Hong

David Zahle

Esben Christoffersen

Franck Fdida

Høgni Laksafoss

Ioana Fartadi Scurtu

Jakob Andreassen

Jakob Lange

Jakob Ohm Laursen

Jakob Sand

Jakub Wlodarczyk

Jesper Bo Jensen

Jesper Boye Andersen

Julia Boromissza

Kamilla Heskje

Kasper Reimer Hansen

Katarzyna Krystyna Siedlecka

Katarzyna Stachura

Katerina Joannides

Kekoa Charlot

Leszek Czaja

Lone Fenger Albrechtsen

Lorenzo Boddi

‍Louise Bøgeskov Hou

Mads Engaard Stidsen

Magnus Algreen Suhr

Manon Otto

Marta Christensen

Mathias Bank Stigsen

Michael James Kepke

Ole Dau Mortensen

Sergiu Calacean

Søren Askehave

Stefan Plugaru

Stefan Wolf

Thomas Jakobsen Randbøll

Thomas Richard Hart

Tobias Hjortdal

Tommy Raffoul Bjørnstrup

Awards

EU Mies van der Rohe Award, Shortlist, 2019

Civic Trust Awards, Winner, 2019

IDEAT Future Awards Shortlist, Best Architecture in Commercial Design, 2018

INSIDE World Festival of Interiors, Civic, Culture & Transport Category Finalist, 2018

Danish Design Award Winner, Feel Good Category, 2018

Architizer A+ Award, Jury and Popular Choice Winner for Architecture + Branding, 2018

Collaborators

COWI

Dr. Lüchinger + Meyer Brauingenieure AG

Jesper Kongshaug

Gade & Mortensen Akustik

E-Types